.COM’s May Never Be the Same

Up to yesterday, only 22 generic top-level domains (gLTDs) or suffixes for websites — such as .com, .org and .edu — had been authorized by the Internet Association for Assigned Names and Numbers (ICANN).   Following approval at its most recent Board meeting on Monday, ICANN announced the ability of organizations and individuals  to apply, starting in January 2012, for custom top-level domains, which may be any word that meets the approval of ICANN after submission of an application. 

According to ICANN’s gTLD Applicant Guidebook (30 May 2011) applications to allow for such creativity won’t be cheap — the application fee is a whopping $185,000!  While the fee amount sounds prohibitive it may have the welcome effect of discouraging undesirable cyber-squatting on domains, perhaps leaving the use of such creative gTLDs to organizations with a solid business case to support the cost.

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