The Mobile Marketing Association (MMA), a mobile industry trade group representing over 750 companies, recently released its latest update (version 6.1) of its “U.S. Consumer Best Practices Guidelines,” which provides a compilation of mobile industry best practices, policies and regulatory guidance in connection with marketing matters using mobile technology. The document focuses on consumer protection and privacy to ensure that mobile users have a good user experience on the theory that what is good for the consumer is good for the industry.
While at first glance the document may appear to be technical in nature, it actually breaks down recommended practices and wireless carrier policies in a methodical and straightforward manner that makes the Guidelines quite useful as a reference point in preparing or fine tuning marketing programs and related legal terms and conditions.
PDF of Guidelines: MMA Consumer Best Practices (Version 6.1)